Karl-Henrik Robèrt (Sweden)
Founder and Director - Det Naturliga Steget - The Natural Step
Strategic Sustainable Investment Is About Competence!
A growing number of corporations are systematically applying social and ecological sustainability. They know how to define sustainability and what this means to them, and consequently they will be able to measure the gap towards sustainability and how to gradually bridge it, in a chess-like fashion.
Such companies tend to have a more innovative approach to future markets, avoid inevitable cost increases for resources, waste management and legislation in time, they will show increased productivity, win talent wars - and they will usually have an excellent reputation. How to distinguish them from the others?
By using the same framework these companies are using for their strategic work. Extending this framework to financial markets may help cure the markets themselves, and the planet as well!