Douglas Woodring (People's Republic of China)
Co-Founder and Director - Project Kaisei
Collaboration Building for a Global Environmental Cause
Project Kaisei ("Ocean Planet" in Japanese), is based in Hong Kong and San Francisco, and was set up in 2009 to address the issue of plastic waste in our ocean, mainly in the North Pacific Gyre, an area some say is twice the size of Texas. Our August 2009 expedition, in collaboration with Scripps Oceanography, sent two research teams to study the impact and scale of the plastic in the ocean, how it affects the ecosystem and potentially the food chain, and how it can be cleaned up. Project Kaisei is a collaboration of science, innovation, technology, industry, policy and education, all coming together to solve both the issue in the ocean, but also to address how we can change the way we consume and use plastic on land. Donors in the project have come from the US, Europe and Asia, and see value in being part of a global cause that is using new types of technology to both spread the word, and seek innovative solutions. By bringing new media platforms together with sponsors and a cause, both are likely to achieve more exposure, and thus, more impact in achieving the goal of motivating change and improvement.