Although born in Brooklyn, New York, Robert Rubinstein is a longtime resident of The Netherlands. So, back in 1999, when he founded a company to introduce the then-radical concept of sustainable investing, it seemed only natural to name it after his distant former hometown: Brooklyn Bridge – Connections to the Future B.V. (BB).
The concept behind this company was the introduction of TBLI – Triple Bottom Line Investing. From its early days, the aim of this small company was and is unabashedly global: It seeks nothing less than to reeducate the financial world. TBLI is a concept that Rubinstein pioneered, which puts forward the notion that a truly sound investment is one that provides, not just financial rewards, but social and environmental ones, too. With success, since the concept has now become a household name in the financial world.
For the past fifteen years, Rubinstein, the CEO of TBLI GROUP, has been instrumental in integrating ESG and TBLI into the culture and strategy of international corporate business and investment companies. He has taught courses in sustainable finance and currently delivers lectures at international Business Schools, and provides TBLI consulting and training for investment firms, pension funds, hedge funds, and international businesses, through what is now TBLI CONSULTING™ and TBLI CONFERENCE™.
Rubinstein, who lives in Amsterdam with his wife, two son.